SIKA AUTOMOTIVE 'BENEFITS BEYOND THE BOND' CAMPAIGN WINS SILVER IN DAVEY AWARDS

Madison Heights, MI -- Sika Automotive's 'Benefits Beyond the Bond' campaign has been awarded a Silver distinction in the 13th Annual Davey Awards, announced by the Academy of Interactive and Visual Arts. 

 

The 'Benefits Beyond the Bond' campaign launched in February 2017 to tell the story of the benefits Sika Automotive technologies deliver beyond simple product performance. Through website, video, social media, email marketing, advertising, and live events; the campaign tells the story of how automotive design, construction and performance can be improved with regard to safety, comfort, process efficiency, and vehicle lightweighting - all key trends driving the industry today. 

 

"Benefits Beyond the Bond is really the natural extension of the 'Better Vehicles Start with Sika' branding that we launched in 2015," says Greg Moran, Sika Head of Global Automotive Marketing. "We know that Sika solutions can help automakers build a better product, and now it's time to illustrate the many ways in which they do that - from enabling optimized, efficient processes, to the environmental benefits of vehicle lightweighting. We're glad to see this campaign recognized and we're now focused on the next part of the story."

 

With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide. The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

 

"The agencies awarded this season truly reflect the notion that small agencies produce big ideas. The work entered into this year's Daveys portrays the smart approach to creativity that embodies the capabilities and talents of small firms from across the world" noted Derek Howard, Executive Director of the AIVA. 

 

To learn more about Sika's 'Benefits Beyond the Bond,' campaign, visit: http://sikabeyondthebond.com/

 

For more information on the Davey Awards, visit: https://www.daveyawards.com/