SIKA AUTOMOTIVE WINS AUTOMOTIVE BRAND CONTEST 2015 FOR THEIR NEW MARKETING STRATEGY
We are proud to announce that Sika Automotive has received a Winner award in the category "Digital" at this year's Automotive Brand Contest, sponsored and judged by the German Design Council for the new Marketing and media theme “Lighter, Stronger, Safer, Quieter, and Greener; BETTER VEHICLES START WITH SIKA”. The Sika theme directly addresses global mega trends affecting vehicle design and assembly, specifically exhibiting bonding, damping, reinforcing and protection solutions to enhance global initiatives in light weighting, mixed material bonding, occupant safety and the resulting sustainability contributions. The resulting media program and content spreads this message within the industry and at exhibitions around the world, and includes a redesigned website, a CGI animated video segment “Start With Sika”, a new family of 6 technology brochures and new tradeshow collaterals and exhibition properties.
The Automotive Brand Contest is the only international design competition in the automotive sector and has developed in a very short time to become an important industry event. The Brand Contest provides companies in the automotive industry, their partners in the supply industry, in design and brand communication a high-profile platform to compare themselves internationally with their performance and position. A competition with such diverse design aspects requires an internationally compiled, independent jury of experts, which is composed of representatives of the media, design, brand communications and the universities.
“On behalf of the hard work of the entire Sika team we are thrilled that the jury honored our program in this competition” said Greg Moran, Head Global Marketing, Sika Automotive. “The message of the program is simple; Start with Sika to help to build better vehicles”.
The ceremonial handover of the award took place on September 15th during the press days of the IAA 2015 in Frankfurt am Main, Germany. In 2015 Sika was also a proud recipient of the Automotive News PACE award for innovation, recognizing and awarding Sikaflex® UHM technology in use for bonding mixed material on the BMW i3, and received at the same time a Collaboration award with BMW for exemplary cooperation in Innovation.
To learn more about the Automotive Brand Contest, visit: https://www.automotive-brand-contest.de/
Link to Release on PRNEWSWIRE